Colors are often associated with feelings and emotions. Surely at some point you have heard someone shout a phrase like “Paint the town red!” or maybe a friend told you that she’s “feeling blue”. These idioms have used colors as a way of making these phrases appear alive. It is as if colors bring out something from us that make us understand things better. Using colors in this manner actually makes a lot of sense. It has been proven that color affects a person’s mood,  thus it is used when we relate to our feelings. We have learned to associate color with various experiences or concepts and these associations let us think of color in a way that creates a link to our emotions. The association we make may depend on a personal experience (e.g. seeing the color yellow makes you happy because you remember how you grew up in a house with a yellow-walled living room) or it might have been influenced by how society sees a color (e.g. white is a worldwide symbol for peace and purity). We associate our experiences with colors and there are particular colors that we find appealing. Hence, it is not uncommon for every individual to have their favorite colors. There are thousands of colors and there are a few that catches the eye; leaving a lasting impression. There are a lot of possible reasons behind this. Your favorite color of choice might remind you of good memories or you might think that it’s just simply attractive. In one way or another, that favorite color becomes a part of who we are. For instance, in buying a new shirt, it is most likely that your decision will be affected by the color that you think will look best on you. You might also select a certain color for your bedroom wallpaper; something that would be conducive or stimulating would most likely be your choice. Or if you are planning to have your hair dyed, then that planning will bring up the subject of selecting the best color again. Even in these seemingly little ways, color forms part of our experiences. One such example is the burgundy color. Surely, you have heard of it due to the fact that it has been becoming increasingly popular especially in the cosmetics industry. It is a dark red color similar to maroon and is associated with a wine of the same name (which happens to originate from a region in France also of the same name) which has a similar shade of dark red. It is good to note that when referring to the wine and French region, the word is spelled as “Burgundy” with the first letter capitalized. On the other hand, when referring to the color, it simply is spelled as “burgundy”. The color is also seen as a shade of purple that is reddish. There are a number of variations to the burgundy color such as vivid burgundy and old burgundy.
Burgundy is quite evident in society. For instance, it is a popular lipstick color choice in the fashion industry since the 1990s. It is used by individuals belonging to the goth subculture and has made a comeback as a popular choice in high fashion.  Even in the household, burgundy appears to be a color of choice as many people select it for their house’s interiors; may it be as a fabric for curtains, carpets, and cushions among others. The color is also used in travel, European Union passports have covers colored in burgundy. Even in sports, burgundy has been evident as various athletes have used this color for their uniforms (e.g. American teams Washington Redskins and Colorado Avalanche). The color burgundy is often associated with traits such as elegance, wealth, vigor, refinement, maturity and leadership. Dark colors such as burgundy are usually linked with these attributes due to the mysterious and intimidating power that they exude.
Burgundy appears to have cemented itself as a majestic color of choice to many. When mixed and matched with the right colors, it becomes even more commanding and appealing. Having your hair dyed? Thinking of the paint color that you think will look great on your new room? Then do consider burgundy as it might just bring you wonders you’ve never imagined.
- “Why Is Color?” Center for Imaging Science RIT. Retrieved August 21, 2013.
- “Fashion Friday: Burgundy’s Back”. Elements of Style. Retrieved August 21, 2013.